By Railroad Model Craftsman Staff
Broadway Limited Imports is a name familiar to most model railroaders as a provider of high-quality ready-to-run model trains in both HO and N scales. Based in Ormond Beach, Florida, their product line is best known for being one of the first providers of sound-equipped locomotives for HO scale since 2002.
Broadway Limited will now have help telling its story after hiring Curtis Koch to be its Marketing and Social Media Director.
Koch, a native of Chicago, studied Radio Broadcasting at Columbia College Chicago. Before joining Broadway Limited, Koch worked for WGN Radio producing the ‘Lisa Dent Show’ where his duties included booking guests for the show and managing listener calls. Curtis has always had a passion for model railroading, in large part due to his father having a home layout. He was in charge of various video and social media campaigns with the radio station, such as their ‘Your Hometown’ series.
“We are excited to have Curtis Koch join the Broadway Limited Imports team,” said Bob Grubba, president and CEO of Broadway Limited Imports. “As an avid modeler, Curtis will provide valuable perspective to many aspects of our product development and business in general. His background and experience with social media and radio will bring BLI to the fore, providing customers with a multitude of ways to learn, connect and interact with Broadway Limited Imports, including YouTube, Facebook live, Twitter, and Instagram, among others.”
During the pandemic, Curtis created his own TikTok account to show off his model train collection and has grown the account to just over 9,000 followers. He plans to bring more content to all of Broadway Limited’s social media networks and facilitate more real-time interaction with customers on those platforms.